Hike Sticker Chat, a new and personalized way for young Indians to communicate with their close friends, today announced the launch of its latest features, ‘Auto Backup & Web’. The platform which was launched in April 2019 currently has over 1 Million Weekly Active Users, spending 33 mins inside the app with over 55 million stickers being exchanged weekly. The new Auto Backup feature implies several add-ons in terms of ease, experience, and privacy. Through this, users can seamlessly access chats & media anytime and migrate from Android to iOS and vice versa without worrying about manual backup & restore.
The new Auto Backup feature draws from Hike Sticker Chat’s unique insights into the needs of the new age Indian internet users. With people constantly resetting their phones or switching to newer models, content on messaging apps has a tendency to disappear. The only current alternative is to use the Backup & Restore process, which is tedious and unreliable at the best of times. The Auto Backup feature allows users to seamlessly transfer and access their data from one device to another. The process is automatic, and their data is available the instant they log back into the platform using the same number. This also consumes no extra data and allows users to migrate from Android to iOS and vice versa instantaneously.
The update also introduces a Beta of the highly requested Hike Web where unlike other web platforms, users can continue to have an unrestricted messaging experience on the computer browser without being connected to their phones. This cuts down on excess data usage and preserves the device’s battery. Hike Web is scheduled to receive updates every two weeks, further improving the messaging experience for users across devices and platforms. The platform has also upgraded its encryption to 128-bit AES & 2048-bit RSA which is one step away from military-grade encryption.
“With this update, Hike Sticker Chat becomes a truly ubiquitous messaging platform. With the Auto Backup feature, your data will be backed up in real-time so you don’t have to worry about changing devices and with Web, we’re bringing our unique sticker driven messaging experience to the computer browser. What’s unique about Hike Sticker Chat on Web is that it can be used without your phone being present or connected to the internet. A big request from the market”, said Kavin Bharti Mittal, Founder & CEO, Hike.
He further added, “We’ve also upgraded our encryption to 128-bit AES 2048-bit RSA for data in transit and at rest amongst a few other things making Hike Sticker Chat more secure than ever”
Hike Sticker Chat has always kept the Indian internet user at the core of its innovation. With stickers as a foundation, the platform looks help reduce people’s dependency on the keyboard. Using stickers as a foundation to create customized localized communication, Hike Sticker Chat has over 40,000 stickers available in 40+ Indian languages and dialects. It expects to have over 100,000 stickers across languages by the end of the year, with an aim to cover a larger percentage of every major Indian language’s vocabulary.