itel, one of the leading mobile brands in India takes it’s all new #fullhaiwonderful campaign a step further with varied strategic associations. With an aim to make itel a household name among Indian consumers, the company has associated itself with over 6 high impact properties with mass appeal including news shows, movie premiers and top tele serials across genres.
The brand campaign complements itel’s full-view screen as the new measure of full. itel aims to create a “fuller” experience associated with the experience of owning an itel smartphone. As a part of its newly launched#fullhaiwonderful campaign, itel is the title sponsor for the much loved Hindi comedy sitcom “Khichdi” on Star Plus, associate sponsor for 1st airing of latest Bollywood movie“Shaadi Mein Zaroor Aana”, co-sponsor for the top GEC Programmes “Kundali Bhagya” & “Kumkum Bhagya”, top News Analysis show DNA on Zee News and World Premiere Show of latest Bollywood movie “Ayaari”.
The impactful associations have been visible on TV screens and cinemas starting April and are spread across 39 TV channels and 1,000 cinema screens in more than 300 towns. Further leveraging the massive reach and credibility of Print media, itel has associated with Sunil Gavaskar’s column on sports covering 30 matches during this big cricketing season across leading national and regional newspapers.
itel’s new TV Commercial, ”Full Hai Wonderful” is also being run on the Star Sports channels along with the visibility in pre and post live show to maximise the reach by riding the cricketing extravaganza that India goes through in the months of April and May.
Speaking about the partnership, Mr. Arijeet Talapatra, Sr. VP, Sales Distribution & Retail said, “itel is an all-people’s brand. Be it through our latest range of devices, itel S42, itel A44 and itel A44 Pro or our brand new TVC campaign #fullhaiwonderful, we have always endeavoured to communicate our relevance to the Indian consumers. We are enthralled to associate with tele serials of different genres and movie premiers. Furthermore, we strongly believe these associations will create a deeper connect and help us bring closer to our audiences. We are looking forward to the journey ahead with them.”
itel recently unveiled a new range of its smartphone portfolio with launch of itel S42, itel A44 and itel A44 Pro to further strengthen its foothold in smartphone segment. The devices were aimed at leveraging the eternal love for full-value-at-best-price. The smartphones are fully packed with top features like full screen 18:9 display, fingerprint display or face unlock among others, at an industry-best possible price. The newly launched Television Commercial looks at various instances in our daily lives wherein we strive at squeezing out the full value, with itel devices facilitating as the true measure of full. The campaign aptly conveys a powerful message around delivering “full value”, “fuller experience”, and the “fullest satisfaction” associated with the experience of owning an itel smartphone.